5 Big Brand Tactics You Can Use in Your Facebook and Instagram Ads

25th June 2019

Can Facebook and Instagram advertising work for you? Yes, it can! During my time at a leading media agency I worked with some massive brands. And in my own business now, helping solopreneurs, I still apply the same tactics I learnt. I’m sharing all 5 of these tactics which you can apply to your own paid ad campaigns across Facebook and Instagram.

Build Trust

The no. 1 tactic which big brands use is trust-building and you can adopt it in two ways:


With the rise of digital marketing and our attention span getting shorter, marketing gurus say the number of times your message needs to be seen is now 21 or even 28! Note: this is not the same as your ad frequency being at 21. It means the message i.e. on your site, on your facebook page and instagram posts and across organic media should total 21.

Take advantage of the laser targeting options that are available when you create your Facebook and Instagram ad campaigns.  Think about:


Big Brands measure EVERYTHING. They can’t afford a leaky bucket, and neither can you. You can measure things as ongoing, benchmarking one month against another. Or focus on campaign specific metrics. Make sure you look at measuring what you’re really after! You might focus on:


Always reserve between 5-20% of your campaign budget for testing. The rule here is: the bigger your overall budget, the more you test. If you have £300 for media, you’d spend more in the region of 10%. For smaller budgets like this, testing doesn’t need to be vast: you could test a new audience, a different creative or a different call to action.

Right Foundations

If you’re feeling stuck, go back to basics. The saying goes that “you gotta slow down if you wanna speed up” and when you’re a solopreneur, a coach, or a personal brand, that often means taking some time out to develop yourself.

We connect with other human beings, we always have. From the circle around the fire to the glow of the mobile screen, it’s connections we crave. Thousands of years on, we are still the same.

We are at a pivotal moment in business history where we witness the rise of the solopreneur building personal brands. Everywhere you look, businesses are flourishing on social media and many of them are home-based companies. According to recent research published on the BBC’s website, more than 1.5 million people now work from home – an increase of 74% on a decade ago. And this is just in the UK, the figure would be much higher if it included the US and the rest of the world, and the trend is continuing.

If you take a look at many social media platforms, you can see plenty of solopreneurs trading under their own names and they have either established, or they are dreaming about establishing a personal brand. Creating a brand which reflects your ideal clients and generating trust is crucial and a savvy use of advertising can bring the best results.

The internet has made this growth possible by improving world communications, and by tapping into our individual qualities we can distinguish one brand from another and create trust for our own.

You can find Aleks here:




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